LIYANA
Hello,
I’m Dr. Liyana Razalli
PhD in Business Management
Dr. Liyana Razalli
More than 19 Years of Diverse Experience
Multidisciplinary professional bridging operations excellence, strategic marketing, and academic precision. Backed by a PhD and extensive corporate experience in top-tier property management, I specialise in streamlining operations, executing results-driven campaigns, and optimising organisational workflows. Passionate about delivering structured solutions with a sharp, detail-oriented approach.
Experience
- Operations Executive (Current)
- Marketing Executive
- Customer Service Representative
- Admin & Accounts Assistant
- Pet Care Professional
Education
PhD in Business Management
Universiti Teknologi MARA (UiTM) Shah Alam | 2023
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Research focused on entrepreneurship and socio-economic development of Bumiputera graduates.
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Published in peer-reviewed journals including ASEAN Entrepreneurship Journal and MJSSH.
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Presented findings at the ABRIC Conference 2022.
Master of Mass Communication
Universiti Teknologi MARA (UiTM) Shah Alam | 2012
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Completed dissertation on digital media influence in brand perception.
Bachelor of Customer Service Management (Hons.)
Universiti Teknologi MARA (UiTM) Shah Alam | 2009
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Graduated with strong foundation in office management and customer service management.
Publications & Research
Lead Author | ASEAN Entrepreneurship Journal
“The Model of Bumiputera Graduate Lived Experiences Pursuing Entrepreneurship”
Published 2024
A qualitative study exploring the motivations, challenges, and strategic decisions faced by Bumiputera graduates transitioning into entrepreneurship. This research contributes a fresh model for understanding the entrepreneurial journey from a sociocultural lens.
Publication & Research
Multiple Articles | Malaysian Journal of Social Sciences and Humanities (MJSSH)
2021–2022
Published a series of articles examining Bumiputera graduates. Research focused on real-world impact and policy-level relevance.
Conference Presenter | ABRIC Conference 2022
Conceptual Paper on Graduate Entrepreneurial Experience
Presented a conceptual framework for understanding the role of education, policy, and digital adaptation in shaping the next generation of entrepreneurs.